The contest began with Liam in character as Bryan Mills detailing his 'particular set of skills' in corporate terms, Liam told fans to follow him on the Taken 3 LinkedIn page for their chance to win a chance to have him endorsing their LinkedIn profile in a custom video.
Promos
We kept the momentum going with a series of Liam Neeson one liner promo videos.
The CEO of LinkedIn even took notice, sanctioning an official profile page for Liam's Bryan Mills character - only the second one they've ever allowed. The first? Santa Claus.
We used the profile page to fill in the backstory only alluded to in the films, including Bryan's firm Security International. Fans rushed to connect and endorse Bryan's skills.
We also learned that the LinkedIn developers heavily referenced the Liam speech when they proposed adding the "Endorse Skills" feature to LinkedIn.
Liam Endorses the Winner
"If you want to protect your daughter, call me. If you want to protect your data, call Casey Wiggins." - Liam as Bryan Mills
The contest winner was Casey Wiggins, a PC Tech from Elkhart Indiana. Liam was impressed with his skills, endorsing him for his IT skills, and for working at Olive Garden - a job he called more diifficult than working at an Albanian whorehouse.
Box Office gets Taken
Despite critical panning, Taken 3 opened to the biggest weekend in the history of the franchise. Deadline even cited our campaign as a reason for the movie's success.
